In an overcrowded corner of the beverage scene, Simply and the Coca-Cola Company decided to launch something that mixes two things they know better than anyone: juice and soda. Enter Simply POP, a juicy new soda with prebiotics and naturally flavored. We worked to create a look and feel that would separate them from the Olipop’s and Poppi’s of the world, turning away from flavor fads and artificial sweeteners and instead sticking to real fruit flavors and a lot of POP.